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Abstract: Private Label product sales have increased significantly over recent years, with the level of penetration and sophistication varying by country and retailer strategy. Many of the most successful Private Label retailers are moving this approach on and positioning the Private Label, thus the whole store, as the
brand. By owning the
brand, the retailer must deal with complexities and issues more traditionally associated with the CPG
brand manufacturer. These issues include time to market, regulations, quality, and safety or consumer pressure. Failure to establish adequate processes and systems to support the
brand can tarnish the
brand and, in many cases, have severe economic implications across the whole range of products sold.
Brand integrity has been identified as one of the key issues faced by Private Label retailers. In this white paper, learn more about the
brand integrity strategies used today by some of the most successful Private Label retailers.
PubDate: 9/6/2005 10:07:00 AM
Abstract: Any corporate executive can tell you that a strong brand can help achieve price premiums, promote customer retention, and more. Yet in times of economic instability, you may be tempted trim costs around efforts such as brand building. Downturns, however, can actually present opportunities to grow brand strength. Find out how you can maximize your brand value and take advantage of changing customer buying habits.
Abstract: The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how.
Abstract: Client relationship management (CRM) technology can help capital-markets firms streamline investment banking activities, increase brokerage trade volume, and meet compliance challenges. As a nerve center for information about clients, prospects, institutions, syndicate partners, and other contacts, the right CRM system enables capital-markets firms to share intelligence, coordinate activities, and derive advantage from an integrated body of corporate knowledge and relationships.
Abstract: Private label product sales have increased significantly over recent years, with the level of penetration and sophistication varying by country and retailer strategy. By owning the brand, the retailer must deal with complexities and issues more traditionally associated with the consumer packaged goods (CPG) brand manufacturer. Failure to establish adequate processes and systems to support the brand can have severe economic implications. Learn about the brand integrity strategies used today by some of the most successful private label retailers.
Abstract: In contrast to traditionally investing in automation technologies for better use of tangible assets, enterprises have begun to invest in optimizing human capital. Human capital management, or talent management, is a set of human resources practices focusing on the acquisition, management, and optimization of the enterprise workforce.
Abstract: Human Capital Management (HCM) is a strategic approach to people management that focuses on the knowledge, skills, abilities and capacity to develop and innovate possessed by people in an organisation (source: "Human Capital Management [HCM]: Achieving Added Value Through People", by Angela Baron & Michael Armstrong).
Abstract: Two-thirds of the 400 survey participants in a 2007 Aberdeen report about inventory management place a high priority on working capital optimization. Many companies are reconsidering their business strategies, including implementing appropriate technology platforms that help automate supply chain processes. Learn about cost-effective and practical ways to reduce inventory so that working capital can be released.
Abstract: In times of economic uncertainty, you need to actively seek out best practices in how to adopt practical working capital optimization to improve financial performance while maintaining customer satisfaction. Learn about the three key performance criteria that define best-in-class organizations, and how they’re making their focus within the supply chain on working capital—primarily by optimizing inventory management.
Abstract: Although the human resources department has long been seen as a necessary evil at best, the scope of human resources management systems (HRMS) has been extended to include recruiting, competency management, training, time management, performance management, and so forth.
Abstract: Computerized maintenance management system (CMMS). Enterprise asset management (EAM) system. Computer-aided facilities management (CAFM) system. Integrated workplace management system (IWMS). Each type of facility management solution offers different functionalities and features, and one may be better than another for your company’s needs. Learn more about the differences and how an integrated solution is a “must have.”
Abstract: With its latest moves, SYSPRO seems to have braced itself well for the bigger brethren’s onslaught. The latest brand unification move may prove that the company is also changing its marketing approach, starting with clearer worldwide prominence and unequivocal identity.
Abstract: By further perfecting its mid-market value proposition and by also unifying its corporate and product brands (i.e., often conflicting IMPACT Encore product brand has been discontinued), SYSPRO should certainly give other incumbent mid-market players and intruders a run for their money.
Abstract: Many food companies are investing significant funds in building awareness for their brands in the market, which can pay off amply in competitive, commodity markets. One highly publicized recall, however, can turn an established brand asset into a liability.
Abstract: To ensure the safety of the domestic and global food supply, demands for brand protection assurance are on the rise, as are national and global food safety initiatives. Food processors and distribution warehouses up and down the supply chain now find automated traceability systems are a necessity. Learn about an automated approach to traceability that is both cost-effective and a good fit for existing business operations.
Abstract: To ensure the safety of domestic and global food supplies, demands for brand protection assurance are on the rise from customers in the food industry marketplace itself. To address these requirements, food processors and distribution warehouses now find automated traceability systems a necessity. Discover an automated approach to traceability that’s both cost-effective and a good fit for your current business operations.
Abstract: After decades of father-son stewardship, Deltek has been transformed by a New Mountain Capital LLC majority capital investment. Already a recognized enterprise resource planning leader for North American project-based businesses, Deltek is now looking to strengthen its global position.
Abstract: The core components of a retail information system are inventory management, inventory optimization, revenue management, sales management, and reports and inquiries. Non-core components can include financial, supply chain management, enterprise resource planning, customer relationship management, and warehouse management systems.
Abstract: Customer Relationship Management (CRM) systems are software systems that cover the range of interaction a company has with its current, or potential customers. Its functionality can include marketing automation, sales force automation, help desk, customer service and support, partner management, contract management and creation, project and team management, Internet sales, e-mail response management, analytics, and important technical criteria.