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Abstract: Private Label product sales have increased significantly over recent years, with the level of penetration and sophistication varying by country and retailer strategy. Many of the most successful Private Label retailers are moving this approach on and positioning the Private Label, thus the whole store, as the
brand. By owning the
brand, the retailer must deal with complexities and issues more traditionally associated with the CPG
brand manufacturer. These issues include time to market, regulations, quality, and safety or consumer pressure. Failure to establish adequate processes and systems to support the
brand can tarnish the
brand and, in many cases, have severe economic implications across the whole range of products sold.
Brand integrity has been identified as one of the key issues faced by Private Label retailers. In this white paper, learn more about the
brand integrity strategies used today by some of the most successful Private Label retailers.
PubDate: 9/6/2005 10:07:00 AM
Abstract: Any corporate executive can tell you that a strong brand can help achieve price premiums, promote customer retention, and more. Yet in times of economic instability, you may be tempted trim costs around efforts such as brand building. Downturns, however, can actually present opportunities to grow brand strength. Find out how you can maximize your brand value and take advantage of changing customer buying habits.
Abstract: More and more students in classes at a senior high school were using USB drives to bring applications into the classroom. Because allowing unauthorized programs to run on workstations presents a number of serious challenges to teachers, the school needed to find a way to stop this behavior. Learn about the solution the school used to block distractive software and ensure its computers were used for their intended purpose.
Abstract: The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how.
Abstract: The University of Maryland School of Medicine had already experienced VMware technology as a way to consolidate its servers; what it didn’t realize was that the company’s solution could also address its disaster recovery needs. By combining two storage technologies—creating a common storage area network (SAN)—the school has reduced unexpected downtime from hours to seconds and has saved thousands of dollars in hardware costs.
Abstract: The Mobile County Public School System was frustrated with frequent attacks by viruses and malware on its student and staff workstations. The school district’s IT department searched for ways to gain more control over the multi-user computer environment. With Faronics’ Deep Freeze servers, IT now has centralized control of workstations, and increased protection against the effects of spyware, malware, and viruses.
Abstract: Private label product sales have increased significantly over recent years, with the level of penetration and sophistication varying by country and retailer strategy. By owning the brand, the retailer must deal with complexities and issues more traditionally associated with the consumer packaged goods (CPG) brand manufacturer. Failure to establish adequate processes and systems to support the brand can have severe economic implications. Learn about the brand integrity strategies used today by some of the most successful private label retailers.
Abstract: To select a new enterprise resource planning (ERP) system, Katy Independent School District (Katy ISD) turned to Gibson Consulting Group to manage the project’s complexities. Gibson partnered with TEC, taking advantage of the eBestMatch decision support system (DSS). Find out how TEC and Gibson helped Katy ISD reduce the cost and duration of the selection project, and deliver a compelling business case to stakeholders.
Abstract: A school district in Missouri sought to optimize the booking and scheduling of its newly modernized conference and meeting spaces. Its old scheduling software was frustrating, as it was difficult to customize and configure. But after installing Meeting Room Manager, the schools are able to set specific room and equipment configurations, and post activities online as well as on a public viewing screen. Learn more.
Abstract: Newport Independent school district’s implementation of a formal energy-conservation policy created problems for the district-wide computer system. Rather than having to manually shut down up to 900 computers at the end of every day, the district’s head IT technician opted to centralize control with Faronic’s Power Save technology. The final result: a solution that is both environmentally and fiscally responsible.
Abstract: Schools often need to deploy computers that offer a limited feature set, as limiting a computer’s functions is important to protecting its purpose and keeping students focused. To lock down student workstation functionality, Newburgh Enlarged City School District finally implemented a solution to control system settings and application functionality. Learn more about the features and functionality of this workstation access solution.
Abstract: The school of business at one of Canada’s largest universities realized its old system for online registration, customer relationship management (CRM), and e-mail lacked needed functionality. The school wanted better reporting capabilities, automated waitlist maintenance, the ability to locate and change multiple profiles, and more. The learning management system (LMS) finally chosen allows easy modifications. Learn more.
Abstract: With its latest moves, SYSPRO seems to have braced itself well for the bigger brethren’s onslaught. The latest brand unification move may prove that the company is also changing its marketing approach, starting with clearer worldwide prominence and unequivocal identity.
Abstract: By further perfecting its mid-market value proposition and by also unifying its corporate and product brands (i.e., often conflicting IMPACT Encore product brand has been discontinued), SYSPRO should certainly give other incumbent mid-market players and intruders a run for their money.
Abstract: Many food companies are investing significant funds in building awareness for their brands in the market, which can pay off amply in competitive, commodity markets. One highly publicized recall, however, can turn an established brand asset into a liability.
Abstract: To ensure the safety of the domestic and global food supply, demands for brand protection assurance are on the rise, as are national and global food safety initiatives. Food processors and distribution warehouses up and down the supply chain now find automated traceability systems are a necessity. Learn about an automated approach to traceability that is both cost-effective and a good fit for existing business operations.
Abstract: To ensure the safety of domestic and global food supplies, demands for brand protection assurance are on the rise from customers in the food industry marketplace itself. To address these requirements, food processors and distribution warehouses now find automated traceability systems a necessity. Discover an automated approach to traceability that’s both cost-effective and a good fit for your current business operations.
Abstract: Adonix often comes ahead of larger global players in terms of functional fit, pricing, and understanding of the local requirements in the distribution area. The company still faces challenges presented by limited financial resources to adequately fund multiple key strategic initiatives including brand marketing, undeveloped global channel and brand recognition, and formidable competition within the market of Adonix’ future expansion focus (particularly the North American market).
Abstract: In addition to putting the problems of blending two former independent organizations together behind, the company is still entangled in figuring out how best to bring different technologies and industrial experiences to bear. Further, the new company is left with multiple products whose brand recognition is quite low given recent re-branding effort that may be even more impeded by SoftBrands/Fourth Shift/evolution brand confusion (not to mention the plethora of hospitality products).