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Abstract:
Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled
by a set of applications that support customer-facing functions and management decision making. That may capture the essence
of what CRM is, but it does not begin to capture why (...)
Excerpt related to
crm selections for university:
Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled
by a set of applic...
Published:
2004-11-08
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Abstract:
Social networking has collided with customer relationship management, and it's turning the relationship between businesses
and their customers upside down. Today, businesses are using social networking sites like Facebook and MySpace or, as is the
case with Procter & Gamble, developing their own social n (...)
Excerpt related to
crm selections for university:
Social networking has collided with customer relationship management, and it's turning the relationship between businesses
and their customers ups...
Published:
2007-10-24
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Abstract:
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy used to implement it. Moreover, murky definitions and objectives have caused varying degrees of success
and failure to emerge from the same initiative. Clearly de (...)
Excerpt related to
crm selections for university:
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy use...
Published:
2004-10-21
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Abstract:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that the document clearly delineates assumptions regarding cause and effect plus the mechanism that will be used to
assess results and declare success. (...)
Excerpt related to
crm selections for university:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that t...
Published:
2004-11-09
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Abstract:
To maximize the return on investment of a customer relationship management system, a new CRM best practices model should
be used. A point-based system, self-assessment model that emphasizes senior management leadership and the need to create a
culture consistent with CRM can lead to a deployment strategy (...)
Excerpt related to
crm selections for university:
To maximize the return on investment of a customer relationship management system, a new CRM best practices model should be
used. A point-based sy...
Published:
2004-10-22
-
Abstract:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that the document clearly delineates assumptions regarding cause and effect plus the mechanism that will be used to
assess results and declare success. (...)
Excerpt related to
crm selections for university:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that t...
Published:
2004-11-09
-
Abstract:
Most retailers might say that they are customer-centric, but what does that really mean? After all, there is a huge difference
between simply serving a customer and centering on a customer's specific needs and satisfaction. (...)
Excerpt related to
crm selections for university:
Most retailers might say that they are customer-centric, but what does that really mean? After all, there is a huge difference
between simply serv...
Published:
2006-06-23
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Abstract:
Past experience shows us that the vast majority of enterprise technology evaluations run over time and budget, and once selected,
the majority of the implementations fail to meet functional, return on investment (ROI) and total cost of ownership (TCO)
expectations. Enterprise technology selections for (...)
Excerpt related to
crm selections for university:
Past experience shows us that the vast majority of enterprise technology evaluations run over time and budget, and once selected,
the majority of ...
Published:
2003-05-22
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Abstract:
The business ecosystem has shifted focus from corporation to customer, and the location of value has changed with it. Where
value had historically been located in products and services, it is now located in the value produced by the customer. (...)
Excerpt related to
crm selections for university:
The business ecosystem has shifted focus from corporation to customer, and the location of value has changed with it. Where
value had historically...
Published:
2006-09-21
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Abstract:
A tightly focused vendor, IRM Corporation, has fine tuned its products, services, its sales process and even its commercial
terms to match the realities of its sole market – food manufacturers who sell to the foodservice and vending markets. (...)
Excerpt related to
crm selections for university:
A tightly focused vendor, IRM Corporation, has fine tuned its products, services, its sales process and even its commercial
terms to match the rea...
Published:
2003-01-06
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Abstract:
The value of a requirement traceability matrix is in its ability to track and monitor each requirement to be incorporated
into the customer's product throughout the entire process of product development, and to detect defects at the earliest stage
possible. (...)
Excerpt related to
crm selections for university:
The value of a requirement traceability matrix is in its ability to track and monitor each requirement to be incorporated
into the customer's prod...
Published:
2007-04-30
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Abstract:
No company today can afford to ignore the value of its customers' natural social networking behavior. The advantages that
these social networks can bring to a company's customer relationship management platform are powerful tools that can ultimately
improve its products. (...)
Excerpt related to
crm selections for university:
No company today can afford to ignore the value of its customers' natural social networking behavior. The advantages that
these social networks ca...
Published:
2007-05-28
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Abstract:
RFPs and selection tools typically focus on features and functions. The business process protagonists consider this focus
old fashioned. However, users want and need an inventory or check lists of the functions to understand if the business process
will work. One always has to start from somewhere, and t (...)
Excerpt related to
crm selections for university:
RFPs and selection tools typically focus on features and functions. The business process protagonists consider this focus
old fashioned. However, ...
Published:
2003-10-28
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Abstract:
There is certainly room to ask the fundamental question of whether the traditional practice of RFI/RFP-based selection processes
has been adequate for the task of selecting complex systems. The record indicates there is much room for improvement. In essence,
for complex selections like in the case of ent (...)
Excerpt related to
crm selections for university:
There is certainly room to ask the fundamental question of whether the traditional practice of RFI/RFP-based selection processes
has been adequate...
Published:
2003-10-27
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Abstract:
For the students at Northwestern University registration was supposed to be as easy as point and click, however, it turned
into crash and burn. (...)
Excerpt related to
crm selections for university:
For the students at Northwestern University registration was supposed to be as easy as point and click, however, it turned
into crash and burn.
Published:
2000-03-15
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Abstract:
In PLM, there is no single vendor that can meet all of the requirements, and the market is still immature, so almost every
product can be the right solution provided a certain set of requirements. In this part of the article we review 3 vendors
who offer products to the PLM market - IDe, Thetis, and PDM (...)
Excerpt related to
crm selections for university:
In PLM, there is no single vendor that can meet all of the requirements, and the market is still immature, so almost every
product can be the righ...
Published:
2003-05-26
-
Abstract:
Past experience shows us that the vast majority of enterprise technology evaluations run over time and budget, and once selected,
the majority of the implementations fail to meet functional, return on investment (ROI) and total cost of ownership (TCO)
expectations. Many companies have consequently been s (...)
Excerpt related to
crm selections for university:
Past experience shows us that the vast majority of enterprise technology evaluations run over time and budget, and once selected,
the majority of ...
Published:
2003-05-23
-
Abstract:
In PLM, there is no single vendor that can meet all of the requirements, and the market is still immature, so almost every
product can be the right solution provided a certain set of requirements. The Catch 22 for both buyers and vendors is to
pinpoint the right opportunity in this ongoing 'dating game' (...)
Excerpt related to
crm selections for university:
In PLM, there is no single vendor that can meet all of the requirements, and the market is still immature, so almost every
product can be the righ...
Published:
2003-05-24
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Abstract:
This tutorial points out the significance of buyers researching PLM technology vendors before determining the short list
and vendors researching the viability of the opportunity before committing time and money to a sales effort. Since a 'one-size-fits-all'
product is still not quite a viable possibilit (...)
Excerpt related to
crm selections for university:
This tutorial points out the significance of buyers researching PLM technology vendors before determining the short list and
vendors researching t...
Published:
2003-05-27
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Abstract:
Surado Solutions aims to provide a complete customer relationship management suite. We'll analyze Surado CRM 5.0 from the
perspectives of core functionality, its distinguishing factors, and the challenges users may face when considering the Surado
solution. (...)
Excerpt related to
crm selections for university:
Surado Solutions aims to provide a complete customer relationship management suite. We'll analyze Surado CRM 5.0 from
the perspectives of core fun...
Published:
2006-08-17