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Resolving Image Exchange Issues
Managing product images is frustrating. Typically, images are not documented nor linked to the associated product information. Worse, suppliers and retailers

brand collage  heels, regardless of the brand, as long as it is one that the retailer sells. Giving the designer the ability to find image files that meet those criteria necessitates storing fully searchable image metadata data about the image's attributes along with the images. This paper expands on these image challenges and proposes solutions. Table of Contents Image Uses Image Issues Solution Requirements Solution Benefits Summary About Inovis Image Uses When they're available, images can serve a vast array of purpo Read More...
ERP for School Districts
The ERP knowledge base for K-12 school districts and municipalities focuses on back-office functionality, including financials, human resources (HR), and payroll. It covers important functionality ...
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Documents related to » brand collage


Dynamic Content in Action: DiscountBeautyCenter.com Case Study
DiscountBeautyCenter.com, an online supplier of brand-name beauty products, wanted to test the viability of using dynamic content to generate e-mail campaigns

brand collage  an online supplier of brand-name beauty products, wanted to test the viability of using dynamic content to generate e-mail campaigns. Although the company previously had good results with Listrak’s batch and blast e-mail campaigns, it hoped that dynamic content e-mail would increase customer response and return on investment (ROI). Find out how it launched its most successful campaign ever. Read More...
E2open Buys icon-scm, Makes Waves in Supply Chain Space
E2open and icon-scm have just combined to create a collaborative planning and execution software stalwart, enabling brand owners and their trading partners to

brand collage  execution software stalwart, enabling brand owners and their trading partners to work together to improve their supply chain performance by continuously solving real problems with better information. The transaction, valued at approximately $34 million in total (more than three times icon-scm’s revenues), represents an important component of E2open’s mission to redefine traditional supply chain management (SCM) with strategic, cloud-based solutions designed to facilitate collaboration across today’s Read More...
Ring the Bell: Tableau Goes Public
Sporting a brand new stock symbol (NYSE: DATA), Tableau Software, the Seattle-based analytics and visualization software provider announced the pricing of its

brand collage  Goes Public Sporting a brand new stock symbol (NYSE: DATA), Tableau Software, the Seattle-based analytics and visualization software provider announced the pricing of its initial public offering of its 8.2 million Class A shares. At a public price of $31 per share, 5 million shares are being offered by Tableau Software and 3.2 million shares are being offered by other selling stockholders. Acting as lead joint book-running managers for the offering are Goldman, Sachs & Co and Morgan Stanley & CO, Read More...
The Extended Enterprise in Action: Promoting Brand Image, Increasing Customer Retention, Boosting Agility, Improving Business Performance
Building on the limitations of traditional learning management systems—e.g., in federating information to external reps, SumTotal’s Extended Enterprise solution

brand collage  Enterprise in Action: Promoting Brand Image, Increasing Customer Retention, Boosting Agility, Improving Business Performance Building on the limitations of traditional learning management systems—e.g., in federating information to external reps, SumTotal’s Extended Enterprise solution can bring about the efficient delivery of knowledge for the strategic purpose of transforming business performance. See how this platform can help specific verticals, such as financial services/insurance, promote and Read More...
IBM Express-es Its Candid Desire For SMEs
IBM has recently reenergized its incursion into the mid-market gold rush with a new program carrying the 'Express' brand, which targets companies with less than

brand collage  -- a set of brand attributes delivered under the brand name Express . The offerings within the new IBM Express portfolio are aiming at assisting medium-sized businesses which IBM defines as companies with between 100 and 1,000 employees that often have fewer IT skills and tighter budgets than larger enterprises -- in their transformation to on demand businesses (i.e. IBM's vision for utility or usage-based enterprise computing within a dynamic distributed IT infrastructure referred to as grid Read More...
RFID Architecture Strategy
Early adopters of radio frequency identification (RFID) are beginning to look at enterprise scale solution design and integration are emerging as key focus

brand collage  Architecture Marketing Strategies , Brand Architecture Strategy , Data Architecture Strategy , Enterprise Architecture Strategy , Application Architecture Strategy , Information Architecture Strategy , Architecture Business Strategy , Management Strategies Architecture , Network Architecture Strategy , Product Strategy Architecture , Strategy Architecture Key , Architecture Strategy Transformation , Strategy Architecture Practice , Strategy Architecture Success , Measurement Architecture Strategy , Read More...
CDC Software + Consona = Aptean (Or: New Bottles for Old Wines)
August 2012 started with the announcement of the merger of Consona Corporation and CDC Software under the name Aptean. The new brand, announced on August 7

brand collage  is to maintain the brand names of all of the product lines, and to continue investing in and supporting all of the CDC and Consona solutions. The guiding principle for the new company will be to protect and support the assets and investments customers have already made, and leverage its new combined synergies to extend and innovate with combined technology and solutions. At least on paper, with a greater market presence and an extension of the two former vendors’ offerings, Aptean seems positioned to Read More...
Infor Opens HQ in New York, and Reveals New Brand
What was alluded to at the Inforum 2012 conference back in April 2012 (and talked about for the last several months in the media) finally took place on October

brand collage  York, and Reveals New Brand What was alluded to at the Inforum 2012 conference back in April 2012 (and talked about for the last several months in the media) finally took place on October 18, 2012, when Infor announced the grand opening of its new headquarters in New York City. This move not only announced the vendor’s new “digs,” but also introduced Infor’s new brand. The related press release briefly touched on Hook & Loop—Infor’s new in-house design agency. In addition, Infor revealed the Read More...
Who Could Object to Faster, More Responsive Supply Chains?
Today, global manufacturers have all but abandoned traditional vertical supply chain management to adopt the more flexible horizontal and virtual supply chain

brand collage  equipment manufacturers (OEMs) and brand owners. However, there is a trade-off, as outsourcing manufacturing operations also increases complexity because it creates virtual enterprises, where data and operations reside within the disparate systems of third parties. Further challenging the channel masters is the increasing volatility of customer demand. This unpredictability makes it critical for the supply chain to be more agile and responsive in order for companies to be successful. Brand owners are Read More...
Retailing in a Social Media World: Connect with Shoppers to Boost Market Share
Engaging in conversation with consumers through new social media channels is helping retailers strengthen customer relationships and enhance their brand. To

brand collage  relationships and enhance their brand. To manage this conversation effectively, you need solutions that help you capture and analyze a massive amount of social media data and prepare an appropriate, individualized response. This white paper explores the ideal social media solution. Read More...
Intel's
Intel has announced a brand of Web appliances that don't use Microsoft's Windows operating software. Instead, the new devices will run on the Linux operating

brand collage  Intel has announced a brand of Web appliances that don't use Microsoft's Windows operating software. Instead, the new devices will run on the Linux operating system, which many customers are concluding is ideal for simple Web-surfing machines. According to Claude Leglise, vice president of Intel's architecture business group and head of its home products group, these appliances will be geared toward the home/consumer market, and will initially be made by consumer electronics manufacturers. Besides making Read More...
Branding and Positioning: What’s the Difference? And Can You Afford It?
Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B software. That difference can

brand collage  Space to Build a Brand At my firm we define positioning as a mental space that you can own with an idea that has compelling meaning to the recipient. It's in that mental space where the product's benefits and the customer's most important needs meet, and hopefully stick. Later in this column, I'll provide several experts' definitions of branding. First let's look at what we did to get accused of doing the branding for our agency, a well-know international firm. I tell my clients that ultimately, a Read More...
Successful Cross-channel Retailing: 4 Concepts to Master
Savvy retailers know that it’s not enough to simply develop different retail channels. You need to make sure they all work together to deliver a seamless and

brand collage  for on-the-spot retailing and brand awareness; such events tend to be promotional in nature, to build customer interest in the brand and a few featured products. This is not the right channel for presenting a large line-up of products that serve multiple needs. Channel Roadmap If you judge by the unbridled manner in which many retailers implement new channels, it’s clear that channel roadmaps aren’t generally given much consideration. This was particularly blatant during the early days of e-commerce, Read More...

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