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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 brand collage


Resolving Image Exchange Issues
Managing product images is frustrating. Typically, images are not documented nor linked to the associated product information. Worse, suppliers and retailers

brand collage  heels, regardless of the brand, as long as it is one that the retailer sells. Giving the designer the ability to find image files that meet those criteria necessitates storing fully searchable image metadata data about the image's attributes along with the images. This paper expands on these image challenges and proposes solutions. Table of Contents Image Uses Image Issues Solution Requirements Solution Benefits Summary About Inovis Image Uses When they're available, images can serve a vast array of purpo

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

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Protecting Your Employer Brand Online: How to Avoid Negative Social Media and Reviews


It doesn’t matter how large or small a company is or the strength of its in-office firewall. It also doesn’t matter how much money an enterprise pours into its social advertising campaign or how many socially connected bells and whistles a new applicant tracking system has.

Yes, advertising and PR are important. However, at the end of the day, people are going to trust their friends, peers, and online reviews when it comes to finding their next job. If a company doesn’t make sure that it’s a word-of-mouth-worthy employer of choice, no carefully planned Twitter hashtag strategy will save it.

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Online Marketing: Content Marketing to Keep Google Happy


There is no denying that content marketing is a must-do for any online business. Content is what drives your social media marketing and SEO campaigns, and without a strong content marketing campaign propelling your brand forward, your Internet marketing will eventually plateau. A content marketing campaign should mainly be focused on creating informational and educational content, not promotional material for your brand, building your authority as an industry expert. Find out how to do this while meeting SEO standards.

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Collaborative Commerce: ERP, CRM, e-Proc, and SCM Unite! A Series Study: IFS - Part 2 of 2


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E-CRM in Your Enterprise


In today’s global marketplace, subtle and complex changes in consumer relationships can directly impact your brand equity, owing mainly to an unprecedented glut in information. Add to this consumer expectations for seamless, consistent service, and you’ll find it a challenge to attract, serve, and retain your customers. So how can you transition intelligently to the e-customer relationship management (CRM) model today?

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Rational Emphasizes Web Site Development Content Management


Web sites are very public, putting the brand and image of a company out there on the site for all to see. Companies need to be sure they have a firm grip on what website visitors see. Rational Software and Vignette Corp. have teamed up to provide a product to do just that.

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Dynamic Content in Action: DiscountBeautyCenter.com Case Study


DiscountBeautyCenter.com, an online supplier of brand-name beauty products, wanted to test the viability of using dynamic content to generate e-mail campaigns. Although the company previously had good results with Listrak’s batch and blast e-mail campaigns, it hoped that dynamic content e-mail would increase customer response and return on investment (ROI). Find out how it launched its most successful campaign ever.

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Productvine for Collaborative Product Lifecycle Management (PLM)


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Branding and Positioning: What’s the Difference? And Can You Afford It?


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